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Design in Motion at Amsterdam Centraal
The Beginnings of the Demo Festival
On 7 November 2019, the usual flow of commuters at Amsterdam Centraal Station was joined by conspicuous clusters of young people, many of them filming on their iPhones. Design enthusiasts from across Europe had gathered for Design in Motion, a festival initiated by Studio Dumbar. It marked the inception of what has since grown into the world’s largest festival dedicated to motion design.