Posts about Ho Chi Minh City
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Signs of Saigon
Tracing Old Saigon
Inspired by the Signs of Saigon project by Steffi Neukirchen, I set out on my first trip to Ho Chi Minh City in December 2019 with the expectation of encountering a wealth of historic lettering. As it turned out, it proved less straightforward than expected.
Vietnamese Newspaper Titles
Colourful roadside finds
A chance discovery not far from the memorial to Thích Quảng Đức—who set himself alight in Saigon on 11 June 1963 in protest against the persecution of Buddhists: at a roadside stall, the colourful newspaper headlines immediately draw attention.
Awnings as Advertising Space
Extreme Scale 3D-Typography
In Ho Chi Minh City, the prolific use of awnings as advertising surfaces is a defining feature of the urban landscape. Smaller shops and restaurants, in particular, make use of these large-format displays to attract attention, often prominently presenting the house number in oversized numerals.